Linguistic representation of gender stereotypes in English advertising texts
نویسندگان
چکیده
منابع مشابه
Changing Gender Stereotypes in Iran
Abstract In recent decades, because of the vast socio-cultural changes which occurred in Iran, Iranian women have experienced new values and identities and they have achieved more advanced education and consciousness, so that they oppose the gender stereotypes which attribute inferior characteristics to women and cause inequalities and limitations in their everyday life. Although gender stereo...
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esl/efl books play a crucial role in shaping language learners worldview of gender roles in society. the present study investigated the status of sexism in two sets of efl textbooks, one developed by non-native iranian authors (ili series) and the other by native authors (top notch series). first, two books from each series was selected randomly. then, a quantitative analysis was carried out wi...
skopos theory and translating strategies of csis in translaed literary texts from english into persian
abstract translation has become a cultural act which plays a significant role in human life. with the emergence of functional translation theories, and skopos theory in particular, translation has been considered as a purposeful, interpersonal and intercultural activity which is produced for particular recipients and directed by a specific purpose. this purpose determines the translatio...
15 صفحه اولThe Language of Advertising: Analysis of English and Lithuanian Advertising Texts
Annotation. The spread of globalization and marketing during the last century triggered the proliferation of advertising genres. The goal of advertisements is to persuade consumers to act or think in a textually determined way in order to boost sales of particular commodities and services. In order to capture attention, convey the message and persuade the consumer, advertising texts use a range...
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ژورنال
عنوان ژورنال: Science and Education a New Dimension
سال: 2018
ISSN: 2308-5258,2308-1996
DOI: 10.31174/send-ph2018-160vi47-13